Conversations between people are nothing new. In fact, they help define what it means to be human. It’s no surprise then that we’re spending less of our time consuming broadcast media and more of it having conversations in communities within social media. The age of deference is over.

People are talking about brands at all hours of every day, in countless forms of social media. We increasingly seek out opinions online about products and services before making purchase decisions. These are trusted more than a brand’s own website, and a lot more than advertising.

There is a proven link between online conversation and sales. By helping brands engage in honest and meaningful conversations in social media, we believe they’ll earn the credibility to participate within these communities, gain advocates and increase sales through word of mouth.

Source: Imgur

Entrepenur.com says dogs can be a great marketing tool because 1. Dogs Make You Look 2. Dogs Engage Our Emotions 3. We Trust Man’s Best Friend 4. Dog Lovers Feel a Kinship

This worked for This Week and we bet you now all love historian David Starkey after he was caught snuggling with retriever, Miss Molly on the sofa.

For all you data lovers, this is right up your alley. Nielsen have just released their 2012 Social Media Report: The headline findings are: What’s driving the continued growth of social. Social media is coming of age. Since the emergence of the first social media networks some two decades ago, social media has continued to evolve and offer consumers around the world new and meaningful ways to engage with the people, events and brands that matter to them. Now, years later, social media is still growing rapidly, becoming an integral part of our daily lives. Social networking is now truly a global phenomenon.

Nielsen 2012 Social Media Report

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